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Monday, 13th October, 2008
Highlights :

  • TV advertising of Consumer Durables increased by 14% during H1 ‘08 compared to same period in 2006.
  • ‘Air Conditioners’ garnered 22% share of overall Consumer Durables advertising on TV during H1 ‘08.
  • ‘HUL’ was the Top player in Consumer Durables advertising on TV during H1 ‘08.
  • ‘Samsung Bio Sleep’ topped the chart of new Consumer Durable brands advertised on TV during H1 ‘08.
  • ‘Preity Zinta’ was the Top celebrity endorsing Consumer Durable brands on TV during H1 ‘08.
 
This week, AdEx India analyzes Consumer Durables advertising on TV in H1 2008.

Volume Growth of Consumer Durable brands on TV

  

Share of Sub Categories of Consumer Durables on TV during H1 ‘08

 
Click here to enlarge:Volume Growth of Consumer Durable brands on TV   Click here to enlarge:Share of Sub Categories of Consumer Durables on TV during H1 ‘08
   
  • Compared to H1 ‘06, maximum growth in TV ad volumes of Consumer Durables was observed during H1 ‘07.
  • During H1 ‘08, 7% drop in TV advertising of Consumer Durables on TV compared to H1 ‘07.
  • Top 10 sub categories share aggregates to 82% of overall Consumer Durables advertising on TV during H1 ‘08.
  • ‘Air Conditioners’, ‘Water Purifiers/Filters’ and ‘Refrigerators’ Top 3 sub categories of Consumer Durables, together contributed for 49% share on TV during H1 ‘08.

Growth in Sub Categories of Consumer Durables on TV during H1 ’08

  

Top Key players of Consumer Durables on TV during H1 ‘08

Click here to enlarge:Growth in Sub Categories of Consumer Durables on TV during H1 ’08   Click here to enlarge:Top Key players of Consumer Durables on TV during H1 ‘08
  • Compared to H1 ‘07, maximum advertising growth in sub categories of Consumer Durables on TV was recorded for ‘Microwave Ovens’ followed by ‘Non Stick Cookwares’ and ‘Portable Gensets’ during H1 ’08.
  • ‘HUL’, 'Samsung India Electronics Ltd' and 'LG Electronics India Ltd' were the Top 3 players in Consumer Durables advertising on TV during H1 ‘08.

New Consumer Durable brands launched on TV during H1 ‘08

  

Celebrity endorsing Consumer Durable brands on TV during H1 ‘08

Click here to enlarge:New Consumer Durable brands launched on TV during H1 ‘08   Click here to enlarge:Celebrity endorsing Consumer Durable brands on TV during H1 ‘08
  • The Top 10 list of new Consumer Durable brands advertised on TV comprised of 4 brands of ‘Air Conditioners’ and 2 each of ‘Television Sets’ and ‘Refrigerators’ during H1 ’08.
  • ‘Samsung Bio Sleep’, ‘LG Frost Free Refrigerator’ and ‘Samsung Series 6 LCD TV’ were the Top 3 new Consumer Durable brands on TV during H1 ‘08.
  • ‘Preity Zinta’, ‘Ajay Devgan’ and ‘Kajol’ were the Top 3 celebrities endorsing Consumer Durable brands on TV during H1 ‘08.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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