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Monday, 19th April, 2010
Highlights :

  • 14% growth in 'Consumer Durables’ advertising on TV during 2009 compared to 2008.
  • 'Water Purifiers/Filters’ category was the major contributor in advertising of 'Consumer Durables’ sector on TV during 2009.
  • 'Hindustan Unilever Ltd’ was the top advertiser of 'Consumer Durables’ brands on TV during 2009.
  • 'Samsung LED TV’ gathered maximum TV ad volumes among all the new 'Consumer Durables’ advertised on TV during 2009.
This week, AdEx India analyzes the advertising trends of Automobile Sector in TV during 2009.

Volume Growth of 'Consumer Durables’ sector on TV

  

Share of Consumer Durables categories on TV

 
  Click here to enlarge:
  • Compared to 2008, TV ad volumes of 'Consumer Durables’ sector recorded a growth of 14% during 2009.
  • ‘Water Purifiers/Filters’ category had the maximum share i.e. 21% of overall advertising share of ‘Consumer Durables’ sector on TV followed by ‘Television Sets’ and ‘Air Conditioners’ categories with 15% and 8% share respectively during 2009.

Growth in ‘Consumer Durables’ categories on TV

Top Advertisers of ‘Consumer Durables’ on TV during 2009 and its Rank in 2008
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  • Compared to 2008, Top 3 growing ‘Consumer Durables’ categories on TV were ‘Range of Electricals Products’, ‘Music Systems’ and ‘Transformer/Voltage Stabilizer’ during 2009.
  
  • ‘Hindustan Unilever Ltd’ and ‘LG Electronics Ltd’ has maintained its top 2 positions in the top 10 advertisers list of 2009 and 2008.whereas, ’Microtek International’ had maintained its 4th position during both the years - 2008 and 2009.
  • Compared to 2008, ‘Mirc Electronics’, ‘Bajaj Electricals Ltd’ and ‘Sony India Ltd’ have moved up in its rank to be in the top 10 list of advertisers of 2009.

New ‘Consumer Durables’ brands advertised on TV

Celebrity Endorsement of ‘Consumer Durables’ brands on TV

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  • ‘Samsung LED TV’, ‘LG Refrigerator’ and ‘Whirlpool Ro Water Purifier’ were the top 3 new brands of ‘Consumer Durables’ sector advertised on TV during 2009.
  • Top 10 new Consumer Durable brands advertised on TV comprised of 2 brands each of 'Television sets', 'Washing Machines' and 'Air Conditioners' categories during 2009.
  • ’Kajol’ and ‘Ranbir Kapoor’ each with 18% share leads in Celebrity endorsements of ‘Consumer Durables’ on TV during 2009.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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