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Tuesday, 22th Sept, 2009
- Print ad volumes of Consumer Durables have decreased by 12% during Jan-Jul ’09 compared to same period in 2008.
- ‘Television sets’ category has the maximum share of Consumer Durables Print ad pie during Jan-Jul ’09.
- ‘LG Electronics India Ltd’ topped the list of advertisers of Consumer Durables in Print during Jan-Jul ‘09
- ‘Kent Grand Plus Ro’ was the most advertised new Consumer Durable brand in Print during Jan-Jul’09.
- 60% of Consumer Durables advertising on Non Metro Newspapers during Jan-Jul ‘09.
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This week, AdEx India analyzes of the:Snapshot of Consumer Durables advertising in Print during Jan-Jul ‘09 |
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Volume Growth of Consumer Durables sector in Print
Share of Consumer Durable categories in Print during Jan-Jul ‘09
- Print advertising of Consumer Durables has recorded a drop of 12% during Jan-Jul ’09 compared to Jan-Jul ’08.
- Top 10 categories contributed for 85% share of overall Consumer Durables advertising in Print during Jan-Jul ’09.
- ‘Television sets’, ‘Range of Durables’ and ‘Air Conditioners’ the top 3 categories together contributed for 52% share of overall Consumer Durables advertising share in Print during Jan-Jul ’09.
Volume Growth of Consumer Durable categories in Print during Jan-Jul ‘09
Top Advertisers of Consumer Durables in Print during Jan-Jul ‘09
- 'Tea/Coffee Maker’, ‘Vacuum Cleaners' and 'Room Heater' were the top 3 categories of Consumer Durables sector to record maximum growth in its Print ad volumes during Jan-Jul '09 compared to Jan-Jul '08.
- Top 10 advertisers share aggregates to 56% of overall Consumer Durables advertising share in Print during Jan-Jul ’09.
- Top 3 advertisers of Consumer Durables in Print were ‘LG Electronics India Ltd’, ’Samsung India Electronics Ltd’ and ‘Videocon Industries Ltd’.
Advertising of Consumer Durable brands in Newspapers and Magazines was in the ratio of 94:6 during Jan-Jul ‘09
New Consumer Durable brands advertised in Print during Jan-Jul ‘09
Share of Consumer Durables in Metro/Non Metro /Mini Metro Newspapers
- ‘Kent Grand Plus Ro’, ‘Hitachi Ace Follow Me’ and ‘Panasonic Econ Series’ were the top 3 new brands of Consumer Durables advertised in Print during Jan-Jul ‘09.
- 3 brands of ‘Videocon Industries Ltd’ and 2 brands of ‘Samsung Electronics Ltd’ made it to the Top 10 list of new Consumer Durable brands advertised in Print.
- 60% advertising of Consumer Durable brands was on Non Metro Newspapers followed by Metro and Mini Metro Newspapers with 28% and 12% share respectively during Jan-Jul ’09.
- ‘Maharashtra’ was the top state in advertising of Consumer Durables on Regional channels followed by ‘Tamil Nadu’ and ‘West Bengal’ at 2nd and 3rd place respectively.
Share of Sales Promotion ads for the Consumer Durable sector in Print
- 40% of Consumer Durables brands were advertised for Sales Promotion ad campaigns in Print during Jan-Jul ’09.
- ‘Multiple Promotion’ with 27% share leads among all types of Sales Promotion ad campaigns used for Consumer Durables in Print followed by ‘Add on Promotion’ and ‘Exchange Promotion’ with 22% and 17% share respectively.
Watch out for forthcoming interesting
analyses in future. (Analysis from
AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee,
Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com