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Friday, 10th October, 2008
Highlights :

  • Print advertising of Consumer Durables saw a drop of 20% during H1 ‘08 compared to H1 ‘07.
  • ‘Television sets’ had the largest share of overall Consumer Durables advertising in Print during H1 ‘08.
  • ‘LG Electronics India Ltd’ was number one advertisers for Consumer Durable brands in Print during H1 ‘08.
  • ‘Samsung Bio Sleep’ was the most advertised new Consumer Durable brand in Print during H1 ‘08.
  • 43% of Consumer Durable brands were for Sales Promotion in Print during H1 ‘08.
 
This week, AdEx India analyzes Consumer durables category advertising in Print during H1 2008.

Volume Growth of Consumer Durables in Print

  

Advertising of Consumer Durables in Print (Non Retail vs. Retail)

Click here to enlarge:Volume Growth of Consumer Durables in Print   Click here to enlarge:Advertising of Consumer Durables in Print (Non Retail vs. Retail)
   
  • 20% drop in Print advertising of Consumer Durables during H1 ’08 compared to H1 ‘07.
  • Non Retail and Retail players of Consumer Durables used Print in an advertising ratio of 96:4 during H1 ‘08.

Share of Sub Categories of Consumer Durables in Print during H1 ‘08

  

Growth in Sub Categories of Consumer Durables in Print

Click here to enlarge:Top Share of Sub Categories of Consumer Durables in Print during H1 ‘08   Click here to enlarge:Growth in Sub Categories of Consumer Durables in Print
  • During H1 ’08, 81% share contributed by the Top 10 sub categories of Consumer Durables in Print during H1 ‘08.
  • Top 3 sub categories of Consumer Durables i.e. ‘Television Sets’, ‘Air Conditioners’ and ‘Range of Durables’ together contributed for 52% share in Print during H1 ‘08.
  • Compared to H1 ‘07, ‘Sewing/Knitting Machines’ recorded maximum advertising growth followed by ‘Lighting Products’ and ‘Soda/Drink Maker’ among all the sub categories of Consumer Durables during H1 ’08.

Top Key players of Consumer Durables in Print during H1 ‘08

  

New Consumer Durable brands launched in Print during H1 ‘08

Click here to enlarge:Top Key players of Consumer Durables in Print during H1 ‘08   Click here to enlarge:New Consumer Durable brands launched in Print during H1 ‘08
  • ‘LG Electronics India Ltd’, 'Samsung India Electronics Ltd' and 'Videocon Industries Ltd' were the Top 3 players in Consumer Durables advertising in Print during H1 ‘08.
  • 2 brands each of ‘Samsung India Electronics Ltd’ and ‘LG Electronics India Ltd’ made it to the Top 10 list of new Consumer Durable brands advertised in Print during H1 ’08.
  • ‘Samsung Bio Sleep’, ‘LG Direct Cool’ and ‘Onida SM 12 SLH Slim AC’ were the Top 3 new Consumer Durable brands in Print during H1 ‘08.

Analysis of type of Consumer Durable ads in Print during H1 ‘08

  
Click here to enlarge:Analysis of type of Consumer Durable ads in Print during H1 ‘08  
  • Among all the Sales Promotional ads used for Consumer Durable brands, ‘Multiple Promotion’, ‘Exchange Promotion’ and ‘Add on Promotion’ were used the most during H1 ’08.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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