Thursday, 22nd April, 2010

• Print advertising of 'Consumer Durables' increased by 9% during 2009 compared to 2008.
• 'Television Sets' was the most advertised category of 'Consumer Durables' sector in Print during 2009.
• 'LG Electronics India Ltd' rules in advertising of 'Consumer Durables' in Print during 2009.
• More than 45% of 'Consumer Durables' ads were for Sales Promotion ad campaigns in Print during 2009.

• During 2009, 9% growth in ‘Consumer Durables’ advertising in Print compared to 2008.

• ‘Television sets’ had contributed for 25% share of overall advertising share of ‘Consumer Durables’ sector in Print followed by ‘Range of Durables’ and ‘Range of Kitchen/Household Products’ with 22% and 10% share respectively during 2009.
• Top 10 categories contributed for 83% share of overall advertising of ‘Consumer Durables’ sector in Print during 2009.

• ‘Thermowares’ was the top category to record highest growth in its print ad volumes followed by ‘Electric Irons’ and ‘Range of Electrical Products/Range’ categories during 2009 compared to 2008.

• ‘LG Electronics India Ltd’ leads in advertising of ‘Consumer Durable’ brands in Print followed by ‘Samsung India Electronics Ltd’ and ‘Videocon Industries Ltd’ with 10% and 7% share respectively during 2009.

• ‘LG Ultra Slim’, ‘Videocon Satellite LCD D2h TV’ and ‘Kent Grand Plus Ro’ topped the list of top 10 new ‘Consumer Durables’ advertised in Print during 2009.
• Top 10 new brands of ‘Consumer Durables’ sector advertised in Print consisted of 2 brands each of ’Videocon Industries Ltd’, ‘Eveready Industries India Ltd’ and ‘Samsung India Electronics Ltd’ during 2009.

• ‘Multiple Promotion’ accounts for 35% of total Sales Promotional ad campaign used for ‘Consumer Durables’ in Print followed by ‘Add on Promotion’ and ‘Exchange Promotion’ with 19% and 15% share respectively during 2009.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)