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Wednesday,1th July, 2009
Highlights :

  • TV advertising of Confectionaries sector up by 55% during Jan-Apr ’09 compared to Jan-Apr ’08 .
  • ‘Chocolates’ category had the highest advertising share of Confectionaries sector TV ad pie during Jan-Apr ’09.
  • ‘Cadburys India Ltd’ was the top advertiser of Confectionaries sector advertising on TV.
  • ‘Horlicks Nutri Bar’ was the most advertised new brand of Confectionaries sector on TV during Jan-Apr ’09.

This week, AdEx India analyzes of Overview of Confectionaries sector on TV during Jan-Apr ‘09

Volume Growth of Confectionaries sector on TV during Jan-Apr ‘09

Share of Confectionaries categories on TV during Jan – Apr’09
Click here to enlarge: Overview of Confectionaries sector on TV during Jan-Apr ‘09 Click here to enlarge: Overview of Confectionaries sector on TV during Jan-Apr ‘09
  • Confectionaries sector recorded growth of 55% in its TV ad volumes during Jan-Apr ’09 compared to Jan-Apr ’08.
  • ‘Chocolates’ categories had contributed the maximum (46%) in overall TV ad volumes of ‘Confectionaries’ sector followed by ‘Sugar Confectionaries’ and ‘Chewing Gum/Bubble Gum’ with 21% and 20% share respectively during Jan-Apr ‘09.

Volume Growth of Confectionaries categories on TV during Jan-Apr‘09

Top 5 advertisers under the Confectionaries sector on TV

 
Click here to enlarge: Overview of Confectionaries sector on TV during Jan-Apr ‘09 Click here to enlarge: Overview of Confectionaries sector on TV during Jan-Apr ‘09
  • Compared to Jan-Apr ’08, ‘Chocolates’ segments have seen maximum growth in its TV advertising followed by ‘Chewing Gum/Bubble Gum’ and ‘Others*’ during Jan-Apr ’09.
  • ‘Cadburys India Ltd’ and ‘Perfetti Van Melle India Pvt Ltd’ the Top 2 advertisers together accounted for 69% of overall Confectionaries sector TV ad pie during Jan-Apr ’09.
  • ‘Nestle India Limited’ with 9% share was at 3rd place in the Top advertisers list of Confectionaries sector on TV.
   

New Brands of Confectionaries sector advertised on TV during Jan-Apr ‘09

Share of Confectionaries sector in National vs. Regional channels

 
Click here to enlarge: Overview of Confectionaries sector on TV during Jan-Apr ‘09 Click here to enlarge: Overview of Confectionaries sector on TV during Jan-Apr ‘09
  • ‘Horlicks Nutri Bar’, ‘Boomer Gumlairs’ and ‘Almarai Chocolate’ were the Top 3 new brands of Confectionaries sector advertised on TV during Jan-Apr ’09.
  • Advertising of Confectionaries sector in National and Regional channels was in the ratio of 56:44 during Jan-Apr ’09.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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