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Friday,3th July, 2009
Highlights :

  • Print ad volumes of Confectionaries sector has seen growth of 107% during Jan-Apr ’09 compared to same period in 2008.
  • ‘Chocolates’ category leads in Print advertising of Confectionaries sector in Jan-Apr ’09.
  • ‘Cadburys India Ltd’ accounted for 49% of Confectionaries sector Print ad pie during Jan-Apr ’09.
  • ‘Boomer Gumlairs’ topped the list of new brands of Confectionaries sector advertised in Print during Jan-Apr ’09.
  • 38% of Confectionaries sectoradvertising on Magazines during Jan-Apr '09 .

This week, AdEx India analyzes of Overview of Confectionaries sector on TV during Jan-Apr ‘09

Volume Growth of Confectionaries sector in Print during Jan-Apr ‘09

Share of Confectionaries sector in Newspapers & Magazine Genres

Click here to enlarge: Overview of Confectionaries sector on print during Jan-Apr ‘09 Click here to enlarge: Overview of Confectionaries sector on print during Jan-Apr ‘09
  • During Jan-Apr ’09, Print advertising of Confectionaries sector grew by 107% compared to Jan-Apr ’08.
  • During Jan-Apr '09, advertising of Confectionaries sector in Newspapers and Magazines was in the ratio of 62:38.
  • ‘Children’ magazines garnered with 54% share of overall advertising share of Confectionaries sector in Magazines, followed by ‘Women’ and ‘News/Current Affairs’ magazines with 21% and 7% share respectively.

Share of Confectionaries categories in Print during Jan – Apr’09

Top 5 advertisers of Confectionaries sector in Print

 
Click here to enlarge: Overview of Confectionaries sector on print during Jan-Apr ‘09 Click here to enlarge: Overview of Confectionaries sector on print during Jan-Apr ‘09
  • With 34% share ‘Chocolates’ category led Print advertising of Confectionaries sector during Jan-Apr ’09 followed by ‘Sugar Confectionaries’ and ‘Chewing Gum/Bubble Gum’ with 24% and 25% share respectively.
  • ‘Cadburys India Ltd’ had the highest share i.e. 49% of the overall advertising share of Confectionaries sector in Print followed by ‘Perfetti Van Melle India Pvt Ltd’ and ‘Wrigleys’ with 14% and 10% share respectively.
   

New Brands of Confectionaries sector advertised in Print during Jan-Apr ‘09

Contribution of Metro, Non Metro and Mini Metro Newspapers in advertising of Confectionaries sector

 
Click here to enlarge: Overview of Confectionaries sector on print during Jan-Apr ‘09 Click here to enlarge: Overview of Confectionaries sector on print during Jan-Apr ‘09
  • Top 3 new brands of Confectionaries sector advertised in Print were ‘Boomer Gumlaris’, ‘Cadbury Bournville’ and ‘Marbels’ during Jan-Apr ’09.
  • Top 5 new brands of Confectionaries sector advertised in Print were a mix of 2 brands each of ‘Chocolates’ and ‘Sugar Confectionaries’ categories during Jan-Apr ’09.
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  • Metro Newspapers had the highest share (37%) of total Confectionaries sector advertising in Newspapers during Jan-Apr '09 followed by Non Metro and Mini Metro Newspapers with 35% and 28% share respectively.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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