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Monday, 21st December, 2009
Highlights :

  • TV ad volumes of Chocolates increased by 92% during Jan-Sep ’09 compared to Jan-Sep ’08.
  • ‘Cadburys India Ltd’ rules in advertising of Chocolates on TV during Jan-Sep ’09.
  • ‘Cadburys Perk Poppers’ was the top new brand of Chocolates advertised on TV during Jan-Sep ’09.
  • High share of Chocolate advertising on National Channels during Jan-Sep ’09.’09.
 
This week, AdEx India analyzes the advertising trends in Chocolates on TV during Jan-Sept '09.

Volume Growth of Chocolate advertising on TV during Jan-Sep ‘09

    

Key advertisers of Chocolates on TV during Jan-Sep '09

  
  Click here to enlarge:
   
  • During Jan-Sep ’09, TV advertising of Chocolates grew by 92% compared to Jan-Sep ‘08.
  • ‘Cadburys India Ltd’ with 74% share led Chocolates advertising on TV followed by ‘Nestle India Ltd’ and ‘ITC Ltd’ with 16% and 4% share respectively during Jan-Sep ’09.

New Chocolate brands advertised on TV during Jan-Sep ‘09

  

Advertising of Chocolate brands on National and Regional Channels
Click here to enlarge   Click here to enlarge
  • ‘Cadburys Perk Poppers’, ‘Candyman Choco Double’ and ‘Horlicks Nutri Bar’ were the top 3 new Chocolate brands advertised on TV during Jan-Sep ’09.
  • Advertising of Chocolates on National and Regional channels was in the ratio of 54:46 during Jan-Sep ‘09.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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