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Friday, 8th January, 2010
Highlights :

  • Print ad volumes of Chocolates increased 129% during Jan-Sep '09 compared to Jan-Sep '08.
  • Cadbury India Ltd was the lead advertiser under Chocolates category in Print during Jan-Sep ‘09.
  • ‘Cadbury Bourville’ was the most advertised new brand in Print during Jan-Sep’09.
  • 30% share of overall Chocolates advertising in Magazines during Jan-Sep'09.
This week, AdEx India analyzes the advertising trends in Chocolates in Print during Jan-Sept '09.

Volume Growth of Chocolate advertising in Print during Jan-Sep ‘09

    

Key advertisers of Chocolates in Print during Jan-Sep '09

  
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  • During Jan-Sep '09, Print advertising of Chocolates increased by 129% compared to Jan-Sep '08.
  • ‘Cadburys India Ltd' with 84% share led Chocolates advertising in Print followed by ‘Lotte India Corporation Ltd’ and ‘Good House Keeping’ at 2nd and 3rd place respectively during Jan-Sep’09.
  • Top 5 advertisers constituted 97% of overall Chocolates advertising in Print during Jan-Sep’09.

New Chocolate brands advertised in Print during Jan-Sep'09

  

Advertising of Chocolate brands in Newspapers and Magazines

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  • 2 new brands of 'Cadburys India Ltd' i.e. ‘Cadbury Bournville’ and ‘Cadbury Bournville Raisin & Nut’ were among the Top 3 new Chocolate brands advertised in Print during Jan-Sep ‘09.
  • Chocolate advertising in Newspapers and Magazines was in the ratio of 70:30 during Jan-Sep'09.
  • Among the Magazine Genres, ‘Women’s’ Magazine contributed the max. i.e. 44% followed by ‘News/Current Affairs’ and ‘Fashion & Lifestyle’ with 14% and 7% share respectively during Jan-Sep ’09.

Chocolate advertising in Metro, Non Metro and Mini Metro Newspapers

  
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  • 'Metro' Newspapers accounted for highest share i.e. 71% of overall Chocolate advertising in Newspapers followed by Non Metro and Mini Metro Newspapers with 18% and 11% share respectively during Jan-Sep’09.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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