Wednesday, 16th July, 2008

Highlights :

TV advertising of Cellular Phone Services has seen growth of 2 times during Jan - May '08 compared to Jan - May '07.
Regional Channels accounted for 30% share of overall Cellular Phone Services advertising on TV.
'Vodafone Essar Ltd' topped in Cellular Phone Services advertising on TV during Jan - May '08.
'Virgin Mobile' topped the chart of new Cellular Phone Services advertised on TV during Jan - May '08.

	This week, AdEx India analyzes Cellular Phone Services advertising on TV during Jan-May' 08

Share of Cellular Phone Services in Telecommunications services on TV

Volume Growth of Cellular Phone Services on TV during Jan - May '08

'Cellular Phone Services' had the largest share of 90% under Telecommunication Services advertising on TV during Jan - May '08.

During Jan - May '08, advertising of 'Cellular Phone Services' grew by 2 times on TV compared to the same period in 2007.

Contribution of Segments of Cellular Phone Services on TV during Jan-May'08

State wise contribution of Cellular Phone Services on TV during Jan - May '08

During Jan - May '08, advertising of 'Cellular Phone Services' on TV was maximum under 'General' segment followed by 'Prepaid' services and 'Postpaid' services.

During Jan - May '08, advertising of 'Cellular Phone Services' on National and Regional channels in the ratio of 70:30.
Top 3 states that had contributed maximum in overall advertising share of 'Cellular Phone Services' on Regional channels were 'Tamil Nadu', 'West Bengal' and 'Andhra Pradesh'.

Key advertisers of Cellular Phone Services on TV during Jan - May '08

New Plans of Cellular Phone Services advertised on TV during Jan - May '08

'Vodafone Essar Ltd', 'Bharti Airtel Ltd' and 'Reliance Communication Ltd' were the Top 3 advertisers of 'Cellular Phone Services' on TV during Jan - May '08.

During Jan - May '08, 'Virgin Mobile', 'Vodafone Customer Care' and 'Virgin vBling Phones' were Top 3 new brands of 'Cellular Phone Services' launched on TV.

Celebrity endorsement for Cellular Phone Services on TV during Jan - May '08

'R Madhavan' leads with 24% share of overall Celebrity Endorsement ad volumes of Cellular Phone services on TV, closely followed by 'Abhishek Bachahan' with 23% share during Jan - May '08.

'Vidya Balan' was at third place with 20% share of overall Celebrity endorsement ad pie of Cellular Phone Services on TV.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com