Friday, 18July, 2008

• Print Advertising of Cellular Phone Services decreased by 25% during Jan - May'08 compared to Jan - May'07.
  
• 'Reliance Communication Ltd' was the top advertiser of Cellular Phone Services in Print during Jan - May '08.
  
• 'Virgin Mobile' topped the list of new Cellular Phone Service brands advertised in Print during Jan-May'08.
  
• High share of advertising of Cellular Phone Services in Non Metro Newspapers.
  
• Maximum usage of 'Multiple Promotion' and 'Add on Promotion' by the Cellular Phone Service providers during Jan - May '08.

• 'Reliance Communication Ltd' leads with 29% share of Cellular Phone Services ad pie in Print followed by 'BSNL' & 'Vodafone Essar Ltd' with 16% & 15% share respectively.


• Top 5 Advertisers share aggregates to 84% of overall Cellular Phone Services advertising in Print during Jan-May'08.

Newspapers and Magazines were used for Cellular Phone Services advertising in the ratio of 98:2.

• Non Metro' Newspapers accounted for 64% share of overall advertising share of Cellular Phone Services in Newspapers followed by 'Metro' dailies with 25% during Jan -May '08.

• Maximum ads of Cellular Phone Services were for 'Brand Promotion' followed by 'Others' and 'Sales Promotional Ad Campaigns' with 32% and 12% share respectively during Jan - May '08.
• Among the Sales Promotional Ad campaigns, 'Multiple Promotion' led with 30% share, closely followed by 'Add on Promotion' with 29% share. Where at the third place was 'Contest Promotion' with 21% share during Jan - May '08.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)