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Wednesday, 6th September, 2010
Highlights : Overall Print Advertising

  • 'Bollywood Actress' had the maximum advertising share of 'Celebrity' endorsements on TV during H1 '2010.
  • 'M S Dhoni' topped the list of Celebrities endorsing for maximum number of Advertisers on TV during H1' 2010.
  • 'Aerated Soft Drink' was the top category in Celebrity endorsements on TV during H1 '2010.
  • 'Lux Toilet Soap' was the most advertised brand under Celebrity endorsements on TV during H1 '2010.
This week, AdEx India analyzes the Celebrity Endorsement in TV during H1 ‘2010.

Share of Celebrity Endorsements on TV by Profession

  

Celebrities with maximum number of Advertisers
endorsed on TV

 
Click here to enlarge:
  • During H1'2010,'Film Actress' leads with 45% share of 'Celebrity' endorsements on TV followed by 'Film Actor' and 'Sports Person' with 42% and 10% share respectively.
  • 'M S Dhoni' leads among the Celebrities in terms of endorsing number of advertisers on TV during H1 '2010.'Shahrukh Khan' and 'Sachin Tendulkar' were at the 2nd and 3rd place endorsing for #16 and #15 advertisers respectively during H1 '2010.

Top Categories in Celebrity Endorsement on TV during
H1 ‘2010

Top brands in Celebrity Endorsements on TV

Click here to enlarge Click here to enlarge
  • 'Aerated Soft Drink' was the top category in ‘Celebrity’ endorsements on TV followed by 'Cellular Phone Service' and 'Toilet Soaps' at the 2nd and 3rd place respectively during H1 '2010.
  • 'Lux Toilet Soap', 'Pepsi' and 'Airtel Cellular Phone Service' were the top 3 brands in 'Celebrity' endorsements on TV during H1 '2010.
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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