Monday, 7 September, 2009
Highlights :

  • Max. share contributed by the Bollywood Personalities in overall Celebrity endorsement on TV during H1 ’09.
  • Highest number of advertisers endorsed by ‘M S Dhoni’ on TV during H1 ’09.
  • ‘Cellular Phone service’ was the top category in Celebrity endorsement on TV during H1 ’09.
  • ‘Airtel Cellular Phone Service’ had the max. share of the Celebrity endorsement ad volumes on TV during H1 ’09.

This week, AdEx India analyzes the advertising: Snapshot on Celebrity Endorsement on TV during H1 ‘09

Share of Profession for the Celebrities endorsing on TV during H1 ‘09

 

Number of Advertisers endorsed by a Celebrity on TV during H1 ‘09

Click here to enlarge:Snapshot on Celebrity Endorsement on TV during H1 ‘09 Click here to enlarge:Snapshot on Celebrity Endorsement on TV during H1 ‘09
 
  • Celebrities of Bollywood has the highest share i.e. 78% of overall Celebrity endorsements on TV, followed by the Sportspersons and TV personalities with 16% and 6% share respectively.
  • ‘Film Actress’ leads with 43% share of Celebrity endorsement ad volumes on TV followed by the ‘Film Actors’ and ‘Sports’ personalities with 35% and 16% share respectively during Jan-Jun ‘09.
  • ‘M S Dhoni’, ‘Shahrukh Khan’ and ‘Katrina Kaif’ were the Top 3 Celebrities with maximum number of advertisers endorsed by them on TV during H1 ’09.

Top Categories in Celebrity endorsement on TV

Top brands endorsed by the Celebrities on TV during H1 ‘09

Click here to enlarge:Snapshot on Celebrity Endorsement on TV during H1 ‘09 Click here to enlarge:Snapshot on Celebrity Endorsement on TV during H1 ‘09
  • During H1 ’09, ‘Cellular Phone Service’ was the top category in Celebrity endorsement on TV followed by ‘Aerated Soft Drink’ and ‘Shampoos’ at 2nd and 3rd place respectively.
  • ‘Airtel Cellular Phone Service, ‘Airtel Hello Tunes’ and ‘Boost’ were the Top 3 brands endorsed by the Celebrities on TV during H1 ’09.
  • Top 10 brands endorsed by the Celebrities on TV comprised of 4 brands each of Telecom and FMCG sector.
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com