Thursday, 30th October, 2008

Highlights :

‘Bollywood Stars’ garnered a high share of Celebrity endorsement ad volumes on TV during H1 ’08.
‘Shahrukh Khan’ endorsed for highest number of advertisers on TV during H1 ’08.
‘Airtel Cellular Phone service’ emerged as the Top brand with maximum ad volumes of Celebrity endorsement on TV during H1 ’08.
‘Parachute After Shower Wet Look’ topped the list of new brands endorsed by the Celebrities on TV during H1 ’08.

	This week, AdEx India analyzes advertising trends of Celebrity Endorsement on TV during H1 ‘08
	Base: Celebrities from Hindi – Movies & TV Industry and Sports personality considered.

Share of Profession for the Celebrities endorsing on TV during H1 ‘08

Tally of Advertisers endorsed by a Celebrity on TV during H1 '08

During H1’ 08, Celebrities of ‘Film Industry’ had the largest share of overall Celebrity endorsement on TV followed by the ‘Sports’ and ‘TV Stars’ with 16% and 3% share respectively.
‘Bollywood Actors’ led with 47% share of Celebrity endorsement ad volumes on TV followed by the ‘Bollywood Actress’ and ‘Sports’ personalities with 34% and 16% share respectively.

‘Shahrukh Khan’, ‘M S Dhoni’ and ‘Hrithik Roshan’ were the Top 3 Celebrities with maximum number of advertisers endorsed by them during H1 ’08.

Top brands with maximum ad volumes of Celebrity endorsement on TV

Top New brands endorsed by the Celebrities on TV during H1 ‘08

‘Airtel Cellular Phone Service’, ‘Pepsi’ and ‘Idea Cellular’ were the Top 3 brands with maximum ad volumes of Celebrity endorsement on TV during H1 ’08.

‘Parachute After Shower Wet Look’, ‘Haywards 5000 Soda’ and ‘Lays Fight for Your Flavour’ were the Top 3 new brands endorsed by the Celebrities on TV during H1 ’08.
Among the Top 10 list of new brands endorsed by the Celebrities on TV, 3 brands belonged to ‘Hindustan Unilever Ltd’ during H1 ’08.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com

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