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Wednesday, 17th February, 2010
- ‘Bollywood Actress’ leads in Celebrity endorsements on TV during 2009.
- ‘M S Dhoni’ had endorsed for maximum number of advertisers on TV during 2009.
- ‘Cellular Phone Services’ was the top category in Celebrity endorsements on TV during 2009.
- ‘Clinic All Clear Tech Soft’ had the maximum ad volumes of overall Celebrity endorsement share on TV during 2009.
This week, AdEx India analyzes the Celebrity endorsements on Television During 2009.
Base: Celebrities from Hindi – Movies & TV Industry and Sports personality considered.
Base: Celebrities from Hindi – Movies & TV Industry and Sports personality considered.
Share of Celebrity Endorsements on TV by Profession
Celebrities with maximum Advertisers endorsed on TV
- During 2009, ‘Film Actress’ with 43% share led Celebrity endorsements on TV followed by ‘Film Actors’ and ‘Sports Person’ with 37% and 15% share respectively.
- ‘M S Dhoni’ occupied the top position in the list of celebrities with maximum number of advertisers endorsed on TV followed by ‘Shahrukh Khan’ at 2nd place and ‘Kareena Kapoor’ & ‘Sachin Tendulkar’ sharing the 3rd place during 2009.
Top Categories in Celebrity Endorsement on TV during 2009 and its Rank in 2008
Top brands in Celebrity Endorsements on TV during 2009
- ‘Cellular Phone Service’, ‘Shampoos’ and ‘Toilet Soaps’ were top 3 categories in Celebrity endorsements on TV during 2009.
- ‘Social Advertisements’ and ‘Fairness Cream’ moved up in its positions to be in the top 10 category list of Celebrity Endorsement on TV during 2009 compared to 2008.
- ‘Clinic All Clear Tech Soft’,’ Airtel Cellular Phone Service’ and ‘Airtel Digital TV’ were the top 3 brands endorsed by Celebrities on TV during 2009.
- 2 brands each of ‘Cellular Phone Service’, ’DTH Service Providers’ and ‘Toilet Soaps’ made it to the top 10 list of brands endorsed by the Celebrities on TV during 2009.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR
Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com