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Tuesday, 16th March, 2009
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- ‘Shahrukh Khan’ had endorsed for maximum number of Advertisers on TV during 2008 closely followed by ‘M S Dhoni’ .
- ‘Aerated Soft Drink’ and ‘Cellular Phone Service’ were the top categories for Celebrity Endorsement on TV during 2006 and 2008 respectively .
- 'Airtel Cellular Phone Service' was the top brand with highest share of Celebrity Endorsement TV ad volumes during 2008.
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This week, AdEx India analyzes the advertising
trends in Celebrity Endorsements on TV during 2008 vs. 2006 |
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Base:• Actor & Actress from Hindi – Movies & TV Industry and Sports personality considered.
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Celebrities with Maximum No. of advertisers on TV during 2006 and 2008
Top 10 Categories in Celebrity endorsement on TV
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- ‘Shahrukh Khan’ and ‘M S Dhoni’ moved up in their ranking in the list of Celebrities with maximum number of advertisers on TV during 2008 compared to 2006.
- ‘Amitabh Bachchan’, ‘Shweta Tiwari (Prerna)’ and ‘Sachin Tendulkar’ who were at the 1st , 3rd and 5th place in 2006, were not among the Top 5 list of celebrities with maximum number of advertisers on TV during 2008
- Newbie on Board during 2008
- Compared to 2006,‘Cellular Phone Services’ & ‘Cellular Phones' from ‘Telecom Sector’, ‘DTH Service Providers’, ‘Liquor’ and ‘Milk Beverages’ categories made it to the Top 10 list of categories on TV during 2008.
- Missed Categories in 2008 compared to 2006
- 5 categories from the Top 10 list of categories of 2006 were not there in the Top 10 list on TV during 2008 viz. ‘Hair Dyes’ and ‘Hair Oils’ from Hair Care sector, ‘Social Advertisement’, ‘Cars/Jeeps’ and ‘Tooth Paste’
Top Categories with maximum no. of Celebrity Endorsement on TV
Top Brands in Celebrity Endorsement on TV during 2008
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- ‘Aerated Soft Drink’ and ‘Hair Oils’ categories were replaced by ‘Branded Jewellery’ and ‘Internet Services-General’ in the list of top 5 categories with maximum number of celebrities endorsing on TV during 2008 compared to 2006’.
- During 2008,'Airtel Cellular Phone Service' led the list of top 10 brands endorsed by Celebrities on TV followed by 'Pepsi' and 'Airtel – Nokia’.
Watch out for forthcoming interesting
analyses in future. (Analysis from
AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee,
Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com