Tuesday, 7th October, 2008

Highlights :

TV ad volumes of Biscuits category grew by 25% during Jan-Jun'08 compared to Jan-Jun '07.
‘Parle Products Pvt Ltd' leads in advertising of Biscuit brands on TV during H1 ’08.
‘Sunfeast Golden Bakery' topped the chart of new brands of Biscuit advertised on TV during H1'08.
‘Shahrukh Khan' topped the chart of Celebrities endorsing Biscuit brands on TV during H1 ‘08.

	This week, AdEx India analyzes Biscuits category advertising on TV during H1 2008.

Volume Growth of Biscuits advertising on TV during H1'08

Advertising of Biscuits category (National vs. Regional Channels)

25% rise in Biscuits advertising on TV in H1’08 compared to H1’07.

Advertising of Biscuits on National and Regional Channels was in the ratio 57:43 in H1 ’08.
‘West Bengal' leads with 22% share ,followed by 'Tamil Nadu' with 19% share of overall advertising of Biscuits category on Regional channels during H1'08.

Key Advertisers of Biscuits category on TV during H1'08

New Brands of Biscuits advertised on TV during H1'08

During H1'08, 'Parle Products Pvt Ltd' leads with 36% share of overall Biscuits advertising on TV followed by 'Britannia Industries Ltd' & 'ITC Ltd' with 17% and 16% share respectively.

'Sunfeast Golden Bakery' , 'Britannia Tiger Banana' & 'Parle 20-20 Butter Cookies' were Top 3 new brands of Biscuits advertised on TV during H1'08.

Usage of Sales Promotional ad campaign for Biscuit brands on TV during H1'08

Top Celebrities endorsing Biscuits on TV during H1'08

‘Add on Promotion’ garnered maximum share of 73% of total number of Sales promotional ad campaigns used for advertising of Biscuit brands on TV during H1 ‘08

During H1'08, 'Shahrukh Khan' leads with 37% share of overall ad volumes of celebrities endorsing Biscuit brands on TV followed by 'M S Dhoni' & 'Aamir Khan' with 20% & 19% share respectively.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com

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