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Friday, 10th October, 2008
Highlights :

  • 6% growth in Print advertising of Biscuits category during H1’08 compared to H1'07.
  • 'Surya Food and Agro Pvt Ltd’ rules in advertising of Biscuit brands in Print during H1'08.
  • 'Parle Kreams Orange' topped the chart of new Biscuit brands advertised in Print during H1'08.
  • Sales Promotional ads constituted 16% share of overall Biscuits ads in Print during H1 '08.
 
This week, AdEx India analyzes Biscuits category advertising in Print during H1 2008.

Volume Growth of Biscuits category in Print during H1 '08

 

Zone wise advertising share of Biscuits in Print during H1 ‘08

 

Biscuits used Newspapers and Magazines in an advertising ratio of 89:11 during H1 ’08.
Click here to enlarge:Volume Growth of Biscuits category in Print during H1 '08   Click here to enlarge:Zone wise advertising share of Biscuits in Print during H1 ‘08
   
  • During Jan-Jun'08, Print advertising of Biscuits category saw a rise of 6% compared to same period in 2007.
  • During H1 '08, maximum advertising share of Biscuits category in Publications of North zone followed by East and West zone Publications with 33% and 17% share respectively.

Top States contributing in advertising of Biscuits in Print during H1 ‘08

  

Share of Top 10 Biscuits advertisers in Print

Click here to enlarge:Top States contributing in advertising of Biscuits in Print during H1 ‘08   Click here to enlarge:Share of Top 10 Biscuits advertisers in Print
  • Top 5 state contributed for more than 45% of overall advertising share of Biscuits in Print during H1'08.
  • ‘West Bengal’ ,‘Uttar Pradesh’ and ‘Punjab’ were the Top 3 states in advertising of Biscuits brands in Print during H1 ’08.
  • 'Surya Food and Agro Pvt Ltd' leads with 35% share of Biscuits category advertising in Print followed by 'Parle Products Pvt Ltd' and ‘Raja Biscuits Industries Ltd' with 16% and 11% share respectively.

New Biscuit Brands advertised in Print

  

Analysis of type of advertisement used for Biscuits in Print during H1'08

Click here to enlarge:New Biscuit Brands advertised in Print   Click here to enlarge:Analysis of type of advertisement used for Biscuits in Print during H1'08
  • During H1 '08, 'Parle Kreams Orange', 'Sunfeast Benne Vita Flaxseed' and 'Priya Gold Premium Big Boss' were the Top 3 new brands of Biscuits advertised in Print.
  • 2 brands each of ‘ITC’ and ‘Gattanis OPG Group’ made it to the Top 10 list of new Biscuit brands advertised in Print during H1 ’08.
  • Among Sales Promotional ad campaigns used for advertising of Biscuits in Print, 'Volume Promotion' had the largest share of 57% followed by 'Add on Promotion' and 'Discount Promotion' with 31% and 9% share respectively during H1 '08.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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