Friday, 17th July, 2010
- TV advertising of 'Beverages' sector increased by 15% during Jan-May '10 compared to Jan-May '09.
- ‘Aerated Soft Drink’ category led ‘Beverages’ sector advertising on TV during Jan-May ‘10.
- ‘Coca Cola India Ltd’ was the top advertiser of ‘Beverages’ sector on TV during Jan-May ’10.
- High advertising share of ‘Minute Maid Nimbu Fresh’ among the new brands of ‘Beverages’ sector on TV during Jan-May ’10.
This week, AdEx India analyzes the advertising trends in Beverages category in TV during Jan- May 2010.
Volume growth of Beverages sector on TV
Share of categories of Beverages sector on TV
- During Jan-May’10, ‘Beverages’ sector has recorded increase of 15% in its TV ad volumes compared to same period in 2009.
- ‘Aerated Soft Drink’ had the maximum share i.e. 52% of overall advertising share of ‘Beverages’ sector on TV followed by ‘Milk Beverages’ and ‘Non Aerated Soft Drink’ with 29% and 16% share respectively during Jan-May ’10.
Volume growth of Beverages categories on TV
Top advertisers of Beverages sector on TV
- Among the categories of ‘Beverages’ sector, ‘Mineral Water’ was the top category to record maximum growth in its TV ad volumes followed by ‘Milk Beverages’ and ‘Non Aerated Soft Drink’ categories during Jan-May ’10 compared to Jan-May ’09.
- ‘Coca Cola India Ltd’ had the highest share i.e. 43% of ‘Beverages’ sector TV ad pie followed by ’Pepsi Co’ and ‘Smithkline Beecham’ at 2nd and 3rd position with 22% and 15% share respectively during Jan-May ‘10.
New brands of Beverages sector on TV
Share of Beverages sector in National vs. Regional channels
- ‘Minute Maid Nimbu Fresh’, ‘Signature Natural Mineral Water’ and ‘Danone Choco Milk’ were the top 3 new brands of ‘Beverages’ sector on TV during Jan-May ‘10.
- 55% of ‘Beverages’ sector advertising on Regional channels and rest 45% share was on National channels during Jan-May ‘10.
- ‘Tamil Nadu’, ’Andhra Pradesh’ and ‘West Bengal’ were the top 3 states in advertising of ‘Beverages’ sector on Regional channels during Jan-May ’10.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com