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Monday, 20th July, 2009
- Beverages sector advertising on TV has seen growth of 46% during Jan-May ’09 compared to Jan-May’08 .
- Maximum advertising of Aerated Soft Drink brands on TV during Jan-May ’09.
- ‘Coca Cola India Ltd’ had the maximum share of overall advertising share of Beverages sector in TV during Jan-May ’09.
- ‘7 Up Natural Lemon Flavour’ was the top new brand of Beverages sector on TV during Jan-May ’09 .
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This week, AdEx India analyzes the Overview of Beverages sector on TV during Jan-May ‘09 |
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Volume Growth of Beverages sector on TV during Jan-May ‘09
Contribution of Beverages categories in F&B sector advertising on TV
- 46% growth in TV ad volumes of Beverages sector during Jan-May ’09 compared to Jan-May ’08.
- During Jan-May ’09, Beverages sector accounted for 52% share of overall Food & Beverages advertising on TV.
Share of Beverages categories on TV during Jan-May ‘09
Top Advertisers of Beverages sector on TV
- ‘Aerated Soft Drink’ accounted for 45% of the total Beverages sector advertising on TV followed by ‘Milk Beverages’ and ‘Non Aerated Soft Drink’ with 22% and 16% share respectively during Jan-May ‘09.
- Top 10 advertisers contributed for 95% share of overall advertising share of Beverages sector in TV during Jan-May ’09.
- ‘Coca Cola India Ltd’ was the top advertiser of Beverages sector in TV followed by ‘Pepsi Co’ and ‘Smithkline Beecham’ with 23% and 15% share respectively during Jan-May ‘09.
New Brands of Beverages sector advertised on TV during Jan-May ‘09
Share of Beverages sector in National and. Regional channels
- During Jan-May ’09,2 brands of Pepsi Co viz.‘7 Up Natural Lemon Flavour’ and ‘7 Up Nimbooz’ occupied the 1st and 3rd position respectively in the Top 10 new brands of Beverages sector advertised on TV.
- Whereas, ‘Cadburys Bournvita Plus Plus’ belonging to ‘Cadburys India Ltd’ was at 2nd place.
- Top 10 list of new brands of Beverages sector advertised on TV, was a mix of 6 brands of ‘Aerated Soft Drink’ and 2 were of ‘Milk Beverages’.
- Beverages sector advertising on Regional and National channels was in the ratio of 52:48 during Jan-May ’09.
- ‘Tamil Nadu’ had the maximum share of overall advertising of Beverages sector on Regional channels followed by ‘Andhra Pradesh’ and ‘West Bengal’ with 17% and 15% share respectively.
Top Celebrities endorsing Beverages brands on TV
- During Jan-May ’09, ‘M S Dhoni’, ‘Genelia D'Souza’ and ‘Katrina Kaif’ were the top 3 celebrities endorsing Beverages brands on TV.
Watch out for forthcoming interesting
analyses in future. (Analysis from
AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee,
Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com