Wednesday, 21th July, 2010
- Print advertising of ‘Beverages’ sector decreased by 5% during Jan-May ’10 compared to Jan-May ’09.
- ‘Aerated Soft Drink’ and ‘Non Aerated Soft Drink’ the top 2 categories accounts for 67% share of ‘Beverages’ sector advertising in Print during Jan-May ’10.
- ‘Pepsi Co’ was the top advertiser of ‘Beverages’ brands advertised in Print during Jan-May ’10.
- Maximum advertising share of ‘Sugar Free Tealite’ among the new brands of ‘Beverages’ sector in Print during Jan-May ’10.
This week, AdEx India analyzes the advertising trends in Beverages category in PRINT during Jan- May 2010.
Volume growth of Beverages sector in Print
Share of Beverages categories in Print
- During Jan-May ’10, ‘Beverages’ sector has recorded de growth of 5% in its Print ad volumes compared to Jan-May ‘09.
- ‘Aerated Soft Drink’ the top category in advertising of ‘Beverages’ sector in Print had 37% followed by ‘Non Aerated Soft Drink’ and ‘Squashes/Cordials/Syrups’ with 31% and 14% share respectively during Jan-May ’10..
Top advertisers of Beverages sector in Print
New brands of Beverages sector advertised in Print
- ‘Pepsi Co’, ‘Coca Cola India Ltd’ and ‘Dabur India Ltd’ the top 3 advertisers of the Beverages sector in Print accounted for 54% share during Jan-May ‘10.
- The top 2 new brands i.e. ‘Sugar Free Tealite’, ‘Minute Maid Nimbu Fresh’ belonged to ‘Non Aerated Soft Drink’ category and ‘Amrut Aqua’ from ‘Mineral Water’ category occupied 3rd position in the top 10 new brands of ‘Beverages’ sector advertised in Print during Jan-May ’10.
Advertising of Beverages sector in Newspapers and
Magazines was in the ratio of 95:5 during Jan-May ’10.
Share of Beverages sector in Metro/Non Metro
/Mini Metro Newspapers
- ‘Beverages’ sector had 49% share in ‘Non Metro’ Newspapers followed by ‘Metro’ and ‘Mini Metro’ Newspapers with 28% and 16% share respectively during Jan-May ‘10.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com