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Thursday, 6th August, 2009
Highlights :

  • Print advertising of Beverages sector grew by 13% during Jan-May ’09 compared to same period in 2008.
  • Maximum advertising of ‘Tea’ brands in Print during Jan-May ’09.
  • ‘Coca Cola India Ltd’ and ‘Pepsi Co’ were the Top 2 advertisers of Beverages sector in Print during Jan-May ‘09.
  • ‘7 Up Nimbooz’ was the most advertised new brand of Beverages sector in Print during Jan-May ’09.
This week, AdEx India analyzes the Overview of Beverages sector on Print during Jan-May ‘09

Volume Growth of Beverages sector in Print during Jan-May ‘09

 

Share of Beverages categories in Print during Jan-May ‘09

Click here to enlarge:Overview of Beverages sector on print during Jan-May ‘09 Click here to enlarge:Overview of Beverages sector on print during Jan-May ‘09
 
  • Print ad volumes of Beverages sector has seen growth of 13% during Jan-May ’09 compared to Jan-May ’08.
  • ‘Tea’ category had the maximum share i.e. 34% of the overall Beverages sector advertising in Print followed by ‘Aerated Soft Drink’ and ‘Non Aerated Soft Drink’ with 20% and 17% share respectively.

Top Advertisers of Beverages sector in Print

New Brands of Beverages sector in Print

 
Click here to enlarge:Overview of Beverages sector on print during Jan-May ‘09 Click here to enlarge:Overview of Beverages sector on print during Jan-May ‘09
  • During Jan-May ’09, ‘Coca Cola India Ltd’, ‘Pepsi Co’ and ‘Mohani Tea Leaves Pvt Ltd’ were the Top 3 advertisers of Beverages sector in Print.
  • ‘7 Up Nimbooz’, ‘Brooke Bru Roast Ground’ and ‘Dabur Real Litchi Nectar’ were the Top 3 new brands of Beverages sector advertised in Print during Jan-May ’09.
   
Beverages sector advertising on Newspapers and Magazines was in the ratio of 94:6.  

Share of Beverages sector in Metro/Non Metro/Mini Metro Newspapers

Usage of Sales Promotion for Beverages brands in Print

 
Click here to enlarge:Overview of Beverages sector on print during Jan-May ‘09 Click here to enlarge:Overview of Beverages sector on print during Jan-May ‘09
  • ‘Non Metro’ Newspaper had 54% share of overall advertising of Beverages sector in Newspapers followed by ‘Metro’ and ‘Mini Metro’ with 34% and 11% share respectively during Jan-May ’09.
  • ‘Contest Promotion’ had the maximum share (47%) of overall Sales Promotional ads of Beverages sector advertised in Print followed by ‘Add on Promotion’ and ‘Volume Promotion’ with 30% and 20% share respectively during Jan-May ’09.
  
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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