Wednesday , 11th June, 2008

Highlights :

40% growth in TV advertising of Beverage Industry during 2007 compared to previous year.
Aerated Soft Drinks' lead among all the segments of Beverage Industry on TV during 2007.
More than 50% share of Beverages advertising on National channels during 2007.
‘Coca Cola India Ltd' and 'Pepsi Co' were the top 2 advertisers of Beverage Industry on TV during 2007.
‘Minute Maid Pulpy Orange' topped the chart of new beverage brands launched on TV during 2007.
‘Aamir Khan' topped the Celebrity endorsement chart of Beverages on TV during 2007.

	This week, AdEx India analyzes the advertising trends in Beveragel Industry on TV during 2007.

Volume Growth of Beverage Industry on TV

Share of Beverage Industry in overall F&B market on TV during 2007

During 2007, advertising of Beverage Industry has seen a growth of 40% on TV compared to 2006.

Beverage Industry accounted had 41% share of overall Food & Beverages advertising on TV during 2007.

Advertising of Beverage brands (National vs. Regional)

Seasonality of advertising of Beverage brands on TV during 2006 & 2007

During 2007, advertising of Beverage Industry on National and Regional channels in the ratio of 53:47.

Beverages advertising increased by 32% during the 1st half of 2007 compared to the 2nd half of same year.

Categorizations of Beverage Industry on TV during 2007

Top Advertisers of Beverage Industry on TV

During 2007, 77% of overall advertising share of Beverage Industry on TV was contributed by the top 3 categories i.e. 'Aerated Soft Drinks', 'Milk Beverages' and 'Tea'.

During 2007, 'Coca Cola India Ltd' and 'Pepsi Co' had a close competition for the 1st position in the top advertisers list of Beverage Industry on TV.
Whereas 'Brooke Bond Lipton India Ltd' and 'Smithkline Beecham' shared the 3rd rank with marginal difference in their share.

New brands launched under Beverage Industry on TV during 2007

Celebrity Endorsement in the Beverage Industry during 2007

During 2007, the Top 10 list of new beverage brands advertised on TV comprised of 3 brands of 'Aerated Soft Drinks' and 2 each of 'Non Aerated Soft Drinks' and 'Tea'.

‘Pepsi Mycan', 'Coca Cola' and 'Thums Up' were the top 3 brands with maximum ad volumes of Celebrity endorsement ad pie of Beverages on TV during 2007.

During 2007 'Aamir Khan' lead with 18% share of total ad volumes of Celebrity endorsement of beverages on TV, followed by 'Akshay Kumar' and 'Sachin Tendulkar' with 17% and 16% share respectively.

Average Ads/Day of Beverages on TV during 2006 & 2007

Compared to 2006, average ads of beverages aired per day on TV has seen a rise of 37% during 2007.

During 2007, 2 brands of 'Horlicks' made it top 5 brands with maximum advertising frequency of ads per day on TV.

3 of Top 5 brands with maximum ads/day on TV were of 'Milk Beverages' during 2007.

Note:Others* include Corporate Brand Image and Public Issues.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com