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Monday, 21st Sept, 2009
Highlights :

  • 51% growth in TV advertising of Automobile sector during Jan-Jul ’09 compared to Jan-Jul ’08.
  • High share of ‘Motorcycle’ advertising on TV during Jan-Jul ’09.
  • ‘Hero Honda Motors Ltd’ was the top advertiser of Automobile sector on TV during Jan-Jul’09.
  • ‘Mahindra Xylo’ was the most advertised new brand under Automobile sector on TV during Jan- Jul ’09.

This week, AdEx India analyzes the advertising :Overview of Automobile Sector advertising on TV during Jan-Jul ‘09

Volume Growth of Automobile sector on TV during Jan-Jul 09

  

Share of Automobile categories on TV during Jan-Jul 09
Click here to enlarge:Overview of Automobile Sector advertising on TV during Jan-Jul ‘09 Click here to enlarge:Overview of Automobile Sector advertising on TV during Jan-Jul ‘09
 
  • TV ad volumes of Automobile sector have seen growth of 51% during Jan-Jul ’09 compared to Jan-Jul ’08.
  • During Jan-Jul’09, among the Automobile categories advertised on TV, ‘Motorcycle’ leads with 45% share closely followed by ‘Passenger Vehicles’ category with 42% share.
  • ‘Scooterette’ category has the 3rd highest share of the Automobile sector TV ad pie during Jan-Jul ’09.

Key Automobiles Advertisers on TV during Jan-Jul 09

New Automobile brands advertised on TV during Jan-Jul 09

 
Click here to enlarge:Overview of Automobile Sector advertising on TV during Jan-Jul ‘09 Click here to enlarge:Overview of Automobile Sector advertising on TV during Jan-Jul ‘09
  • Top 10 Advertisers share aggregates to 89% of the overall Automobile sector advertising share on TV during Jan-Jul ‘09.
  • ‘Hero Honda Motors Ltd’, ‘TVS Motor Company’ and ‘Maruti Suzuki Ltd’ were the Top 3 advertisers of Automobile sector on TV during Jan-Jul ’09.
  • Top 3 new brands of Automobile sector advertised on TV were ‘Mahindra Xylo’, ‘TVS Scooty Streak’ and ‘Fiat Linea’ during Jan-Jul ‘09.
  • The top 10 new brands of Automobile sector comprised of 2 brands each of ‘TVS Motor Company’, ‘Fiat India Automobile Ltd’ and ‘Bajaj Auto Ltd’.
   

Advertising share of Automobile brands on National and Regional channels

 
Click here to enlarge:Overview of Automobile Sector advertising on TV during Jan-Jul ‘09 Click here to enlarge:Overview of Automobile Sector advertising on TV during Jan-Jul ‘09
  • During Jan-Jul ’09, advertising of Automobile sector on National and Regional channels was in the ratio of 73:27.
    
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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