Tuesday, 24th February, 2009

Highlights :

20% rise in TV ad volumes of Automobile sector on TV during 2008.
‘Cars/Jeeps’ leads in Automobile sector advertising on TV during 2008.
‘Hero Honda Motors Ltd’ and ‘Tata Motors Ltd’ had a close tie for the 1st position of Top 10 Advertisers of Automobile sector on TV during 2008.
2 brands of TVS Motor Company occupied the Top 2 positions in the Top 10 new launches of Automobile sector on TV.
Automobile sector advertising contributed 70% on National Channels in 2008.

	This week, AdEx India analyzes advertising trends in Automobile Sector in TV during 2008.

Volume Growth of Automobile sector on TV during 2008

Quarterly advertising of Automobile sector on TV during 2008

During 2008, Automobile sector advertising on TV seen a rise of 20% in 2008 compared to 2007.

Advertising of Automobile sector on TV increased by 26% during the 2nd Half of 2008 compared to 1st half of 2008.

Share of categories of Automobile sector on TV during 2008

Top 10 Automobiles Advertisers on TV during 2008

'Cars/Jeeps' leads with 49% share of overall Automobile sector advertising on TV followed by ‘Motorcycle’ and ‘Scooterette’ with 39% share and 6% share respectively during 2008.

Top 3 advertisers of Automobile sector on TV were 'Hero Honda Motors Ltd',’ Tata Motors Ltd’ and ‘TVS Motor Company’ during 2008.

New Automobile brands advertised on TV in 2008

Contribution of National and Regional channels in Automobile sector advertising

6 of the top 10 list of new brands in Automobile sector were of ‘Cars/Jeeps’ and 4 were of ‘Two Wheelers’ during 2008.
'TVS Flame', ‘TVS Apache RTR FI 160’ and ‘Tata Indica Vista’ were the Top 3 new launches of Automobile sector on TV during 2008.

Advertising of Automobile sector on National and Regional channels was in the ratio of 70:30 during 2008.

Average Ads/Day of Automobile brands on TV during 2008

24% rise in average ads of Automobiles appearing on TV per day during 2008 compared to 2007.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com

Unsubscribe Me