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Friday, 27th February, 2009
Highlights :
  • Print ad volumes of Automobile sector declined by 13% during 2008 compared to 2007.
  • During 2008, ‘Passenger Vehicles’ leads in advertising of Automobiles sector in Print.
  • 'Tata Motors Ltd' was the top advertisers of Automobiles sector in Print during 2008.
  • 'Tata Indigo CS' topped the list of new Automobile brands advertised in Print during 2008.
  • 'Multiple Promotion’ was preferred among all the sales promotions used for the advertising of Automobile brands in Print during 2008.
 
This week, AdEx India analyzes advertising trends in Automobile Sector in Print during 2008.

Volume Growth of Automobile Sector in Print during 2008

 

Share of categories of Automobile sector in Print during 2008

 
Click here to enlarge:Volume Growth of Automobile Sector in Print during 2008   Click here to enlarge:Share of categories of Automobile sector in Print during 2008
   
  • Compared to 2007, Print advertising of Automobiles dropped by 13% during 2008.
  • 'Passenger Vehicles' were the front runners in Print advertising with 64% share followed by ‘Motorcycle’ and ‘Commercial Vehicles’ with 17% and 7% share respectively during 2008.

State-wise share of Automobile sector in Print during 2008

  

Tally of Automobile Advertisers in Print during 2008

Automobile Advertisers used Newspapers and Magazines in an advertising ratio of 97:3.
Click here to enlarge:State-wise share of Automobile sector in Print during 2008   Click here to enlarge:Tally of Automobile Advertisers in Print during 2008
  • Maximum advertising of Automobiles in Maharashtra state followed by ‘Andhra Pradesh’ and ‘Uttar Pradesh’ state each with 10% share during 2008.
  • 4% rise in number of Automobile advertisers in Print during 2008 compared to 2007.

Top 10 Automobile Advertisers in Print during 2008

  

Top New brands of Automobile sector in Print during 2008

Click here to enlarge:Top 10 Automobile Advertisers in Print during 2008   Click here to enlarge:Top New brands of Automobile sector in Print during 2008
  • ‘Tata Motors Ltd’, ‘Maruti Suzuki Ltd’ and ‘Hyundai Motor India Ltd’ were the Top 3 advertisers of Automobiles in Print during 2008.
  • During 2008, Top 3 new Automobile brands advertised in Print were of ‘Tata Motors Ltd’ viz. ‘Tata Indigo CS’, ‘Tata Indica Vista’ and ‘Tata Sumo Grande’.
  • 3 brands each in the Top 10 list of new Automobile brands advertised in Print were of 'Tata Motors Ltd' and ‘Maruti Suzuki Ltd’.

Usage of Sales Promotions ad campaigns in the Automobile sector

  
Click here to enlarge:Usage of Sales Promotions ad campaigns in the Automobile sector  
  • More than 55% of Automobile ads in Print were for Sales Promotion during 2008.
  • Among the Sales Promotion ads, ‘Multiple Promotion’ had the maximum share of 47% followed by ‘Discount Promotion’ and ‘Add on Promotion’ with 23% and 14% share respectively.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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