Refer to a Friend

Monday, 21st Sept, 2009
Highlights :

  • ‘Tata Motors Ltd’ was the top advertisers under Automobile sector in Print during Jan-Jul ’09.
  • ‘Bajaj XCD 135 DTS-Si’ topped the list of new Automobile brands advertised in Print during Jan-Jul ’09.
  • High advertising share of Automobile brands on Metro Newspapers during Jan-Jul ’09.
  • Sales Promotion ad campaigns garnered 57% share of overall Automobile ads in Print during Jan-Jul ‘09.

This week, AdEx India analyzes the advertising :Overview of Automobile sector advertising in Print during Jan-Jul ‘09

Volume Growth of Automobile Sector in Print during Jan-Jul ‘09

  

Share of Automobile categories in Print during Jan-Jul ‘09
Click here to enlarge:Overview of Automobile Sector advertising on TV during Jan-Jul ‘09 Click here to enlarge:Overview of Automobile Sector advertising on TV during Jan-Jul ‘09
 
  • Print advertising of Automobile sector has decreased by 3% during Jan-Jul ’09 compared to Jan-Jul ’08.
  • ‘Passenger Vehicles’ accounted for 65% share of overall Automobile sector advertising in Print during Jan-Jul ‘09.
  • ‘Motorcycle’ and ‘Commercial Vehicles’ category has the 2nd and 3rd highest share i.e. 16% and 5% share respectively of Automobile Print ad pie during Jan-Jul ’09.

Top 10 Automobile Advertisers in Print during Jan-Jul ‘09

Top New brands of Automobile sector in Print during Jan-Jul ‘09

 
Click here to enlarge:Overview of Automobile Sector advertising on TV during Jan-Jul ‘09 Click here to enlarge:Overview of Automobile Sector advertising on TV during Jan-Jul ‘09
  • During Jan-Jul ’09, the top 3 advertisers of Automobile sectors in Print were ‘Tata Motors Ltd’, ‘Maruti Suzuki Ltd’ and ‘Hero Honda Motors Ltd’.
  • ‘Bajaj XCD 135 DTS-Si’, ‘Honda Jazz’ and ‘Fiat Linea’ were the top 3 new brands of Automobile sector advertised in Print during Jan-Jul ’09.
  • 2 of the Top 10 new Automobile brands advertised in Print were of ‘Fiat India Automobiles Ltd’ during Jan-Jul ’09.
   

Automobile Advertisers used Newspapers and Magazines in an advertising ratio of 97:3.

Advertising share of Automobile sector in Metro/Non Metro/Mini Metro Newspapers

Usage of Sales Promotions ad campaigns in the Automobile sector

 
Click here to enlarge:Overview of Automobile Sector advertising on TV during Jan-Jul ‘09 Click here to enlarge:Overview of Automobile Sector advertising on TV during Jan-Jul ‘09
  • 61% advertising share of Automobile brands on Metro Newspapers followed by Non Metro and Mini Metro Newspapers with 31% and 7% share respectively during Jan-Jul ‘09.
  • Sales Promotion ads contributed the max. i.e. 57% of the total Automobiles ads in Print during Jan-Jul ’09.
  • ‘Multiple Promotion’ with 58% share recorded the highest share of the total Sales Promotion ad campaigns used for the Automobile brands in Print followed by ‘Discount Promotion’ and ‘Finance Scheme’ with 21% and 10% share respectively.

 

  
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
Unsubscribe Me