Monday, 12th April, 2010

• 33% rise in TV advertising of 'Automobile' sector during 2009 compared to same period in 2008.
• High advertising of 'Passenger Vehicles' under 'Automobile' sector on TV during 2009.
• 'Hero Honda Motors Ltd' maintained its top position among all the advertisers of 'Automobile' sector on TV during 2008 and 2009.
• 'Mahindra Xylo' garnered maximum ad volumes among all the new brands of 'Automobiles' advertised on TV during 2009.

• 'Automobile' sector had accounted for 4% share of overall TV advertising during 2009.

• 'Passenger Vehicles', ‘Motorcycles’ and ‘Scooterettes’ were top 3 categories in overall advertising of ‘Automobile’ sector on TV during 2009.

• ‘Hero Honda Motors Ltd’, ‘TVS Motor Company’ and ‘Mahindra & Mahindra’ were the top 3 advertisers of ‘Automobile’ sector on TV during 2009.
• Except for ‘Fiat India Automobiles Ltd’ all the other advertisers were common in the top 10 advertisers list of ‘Automobile’ sector on TV during 2008 and 2009.
• ‘Hero Honda Motors Ltd’ and ‘Maruti Suzuki Ltd’ maintained its respective 1st and 4th rank in the top 10 advertisers list of ‘Automobile’ sector on TV during 2008 and 2009.

• ‘Mahindra Xylo’, ‘Fiat Linea’ and ‘TVS Apache RTR 180’ occupied the top 3 position in the top 10 list of new ‘Automobile’ brands advertised on TV during 2009.
• 3 of the Top 10 new ‘Automobile’ brands advertised on TV belonged to ‘TVS Motor Company’ and 2 brands each were of ‘Fiat India Automobiles Ltd’ and ‘Hero Honda Motors Ltd’ during 2009.

• Top 3 celebrities endorsing ‘Automobile’ brands on TV during 2009 were 'Hrithik Roshan', 'Yuvraj Singh' and 'Priyanka Chopra'.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)