Thursday, 15th April, 2010

• Print advertising of 'Automobile' sector increased by 7% during 2009 compared to 2008.
• High advertising share for 'Passenger Vehicles' under 'Automobile' sector in Print during 2009.
• 'Tata Motors Ltd' was the number one advertiser of 'Automobile' sector in Print during 2009.
• 'Mahindra Xylo' topped the list of new 'Automobiles' advertised in Print during 2009.

• During 2009, ‘Automobile’ sector had 6% share in overall Print advertising.

• ‘Passenger Vehicles’ with 65% share led the ‘Automobile’ sector advertising in Print followed by ‘Motorcycles’ and ‘Commercial Vehicles’ sub sectors with 16% and 6% share respectively during 2009.

• ‘Mahindra Xylo’, ‘Bajaj Discover DTS-SI’ and ‘Tata Indigo Manza’ were the top 3 new brands of ‘Automobile’ sector in Print during 2009.
• 7 of the top 10 new brands advertised under ‘Automobile’ sector belonged to ‘Passenger Vehicles’ sub sector during 2009.

• During 2009, Non Metro Newspapers had accounted for 56% share of overall advertising share of ‘Automobiles’ in Newspapers followed by ‘Metro’ and ‘Mini Metro’ Newspapers with 27% and 17% share respectively.

• ‘Multiple Promotion’ had the highest share i.e. 59% of total number of Sales Promotional ads used for ‘Automobile’ brands in print followed by ‘Discount Promotion’ and ‘Add on Promotion’ with 18% and 8% share respectively during 2009.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)