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Wednesday, 27th May, 2009
Highlights :

  • 89% rise in TV advertising of Airline sector during the Jan-Apr ’09 compared to Jan-Apr ‘08 .
  • International Airlines garnered 79% share of overall Airline sector advertising on TV during Jan-Apr ’09.
  • 67% growth in TV ad volumes of International Airlines during Jan-Apr ’09 compared to Jan-Apr ’08.
  • Domestic Airlines has seen rise of 3 times in its TV advertising during Jan-Apr ’09 compared to same period in 2008.
  • ‘Qatar Airways’ leads in International Airlines advertising on TV during Jan-Apr ’09 .
  • ‘Kingfisher Airlines’ accounts for half of the TV ad volumes of Domestic Airlines advertising during Jan-Apr ’09.

This week, AdEx India analyzes of the:Overview of Telecom Sector advertising on TV in Q1 ‘09

Volume Growth of Airline sector on TV during Jan-Apr ‘09

 

Share of International and Domestic Airlines in overall Airline sector advertising on TV
 
Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09 Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09
 
  • During Jan-Apr ’09, Airline sector advertising on TV clocked in a growth of 89% compared to same period of 2008
  • International Airlines and Domestic Airlines did TV advertising in the ratio of 79:21 during Jan-Apr ‘09.

Volume Growth of Airline segments on TV during Jan-Apr ‘09

Top Advertisers in Domestic and International Airlines on TV

 
Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09 Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09
  • During Jan-Apr ’09, 67% rise in TV advertising of International Airlines compared to Jan-Apr ’08.
  • Compared to Jan-Apr ’08, Domestic Airlines TV ad volumes has seen a growth of 3 times during Jan-Apr ’09.
  • ‘Qatar Airways’, ‘Emirates Airlines’ and ‘British Airways’ the Top 3 advertisers, together accounted for 73% share of overall advertising share of International Airlines during Jan-Apr ’09.
  • ‘Kingfisher Airlines Ltd’, ‘Indigo Airlines’ the Top 2 advertiser accounted for 93% share of overall Domestic Airlines advertising on TV during Jan-Apr ’09.
  • ‘Sky Airways’ with 6% share was at 3rd place in the Top advertisers list of Domestic Airlines on TV during Jan-Apr ’09.
   

Airline sector share on National vs. Regional channels

 

 
Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09 Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09
  • Airline sector advertising on National and Regional channels was in the 98:2 during Jan-Apr ‘09.
    

 
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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