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Wednesday, 19th May, 2010
Highlights :

  • TV advertising of ‘Airlines’ sector up by 1% during 2009 compared to 2008.
  • High advertising share of ‘International’ Airlines on TV during 2009.
  • ‘Emirates Airlines’ lead in advertising of ‘International’ Airlines and ‘Kingfisher Airlines Ltd’ was the top advertiser under ‘Domestic’ Airlines on TV during 2009.
  • ‘Airlines’ sector advertising skewed towards National channels during 2009.
This week, AdEx India analyzes the advertising trends in Airlines category TV during 2009.

Volume Growth of Airlines sector on TV

  

Share of International and Domestic Airlines on TV

  
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  • TV advertising of ‘Airlines’ sector has seen growth of 1% during 2009 compared to 2008.
  • TV advertising of ‘Airlines’ sector under ‘International’ and ‘Domestic’ Airlines was in the ratio of 83:17 during 2009.

Volume Growth of International and Domestic Airlines on TV

Top Advertisers of International and Domestic Airlines on TV

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  • During 2009, TV ad volumes of ‘International’ Airlines grew by 6% and ‘Domestic’ Airlines has seen de growth of 21%, compared to 2008.
  • With 31% share, ‘Emirates Airlines’ led ‘International’ Airlines advertising on TV closely followed by ‘Qatar Airways’ with 30% share during 2009.
  • ‘Kingfisher Airlines Ltd’ has the highest share i.e. 63% of overall advertising share of ‘Domestic’ Airlines on TV followed by ‘Indigo Airlines’ and ‘Jet Airways (I) Pvt Ltd’ with 23% and 10% share respectively during 2009.

Advertising of Airlines sector on National and Regional
channels

  
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  • Advertising of ‘Airlines’ sector on National and Regional channels was in the ratio of 96:4 during 2009.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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