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Friday, 26th June, 2009
Highlights :

  • Print advertising of Airline sector has seen a decline of 17% during Jan-Apr '09 compared to Jan-Apr '08 .
  • International Airlines contributed for high share of Airline sector advertising in Print during Jan-Apr '09.
  • International Airlines has seen a growth of 23% in its Print ad volumes during Jan-Apr '09 compared to Jan-Apr '08.
  • Whereas, Print ad volumes of Domestic Airlines has decreased by 70% during Jan-Apr '09 over Jan-Apr '08.
  • Air India and Spicejet Ltd were the top advertisers in Print advertised under International and Domestic Airlines respectively during Jan-Apr '09.
  • Airline sector advertising skewed towards Metro Newspapers during Jan-Apr '09.

This week, AdEx India analyzes of the:Overview of Airline sector advertising in Print during Jan-Apr ‘09

Volume Growth of Airline sector in Print during Jan-Apr ‘09

 

Share of International and Domestic Airlines in overall Airline sector advertising in Print
Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09 Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09
 
  • Compared to Jan-Apr '08, Print ad volumes of Airline sector recorded a drop of 17% during Jan-Apr '09.
  • International Airlines had largest share i.e. 85% of the overall Airline sector Print ad pie followed by the Domestic Airlines with 15% share during Jan-Apr '09.

Volume Growth of Airline segments in Print during Jan-Apr ‘09

Top Advertisers in Domestic and International Airlines in Print

 
Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09 Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09
  • Compared to Jan-Apr '08, Print advertising of International Airlines grew by 23% during Jan-Apr '09.
  • Domestic Airlines has recorded 70% decline in its Print ad volumes during Jan-Apr '09 over Jan-Apr '08.
  • Top 5 advertisers contributed for 85% of overall International Airlines Print ad pie during Jan-Apr '09, where 'Air India', 'Emirates Airlines' and 'Qantas Airways' were the Top 3 advertisers.
  • 'Spicejet Ltd', 'Indigo Airlines' and 'Kingfisher Airlines Ltd' were the Top 3 advertisers of Domestic Airlines in Print during Jan-Apr '09.
  • Top 5 advertisers of Domestic Airlines accounted for 94% share in Print during Jan-Apr '09.
   
Airline sector advertising in Newspapers and Magazines was in the ratio of 93:7.  

Usage of Sales Promotion for Airlines ads in Print

Share of Airline sector advertising in Metro, Non Metro and Mini Metro Newspapers

 
Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09 Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09
  • 'Tariff Offers' had the highest share (88%) of overall Sales Promotional ad campaign of Airline sector in Print followed by 'Multiple Promotion' and 'Combination Promotion'.
  • During Jan-Apr '09, maximum advertising of Airline sector i.e. 70% was on ‘Metro’ Newspapers followed by ‘Non Metro’ Newspapers and ‘Mini Metro’ Newspapers with 20% and 11% share respectively

 
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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