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Friday, 21th May, 2010
Highlights :

  • Print advertising of ‘Airlines’ sector has decreased by 15% during 2009 compared to 2008.
  • Maximum advertising of ‘International’ Airlines in Print during 2009.
  • In Print, ‘Emirates Airlines’ led the advertising of ‘International’ Airlines and ‘Spicejet Ltd’ was the top advertiser of ‘Domestic’ Airlines during 2009.
  • ‘News/Current Affairs’ magazines were preferred the most for advertising of ‘Airlines’ sector during 2009.
This week, AdEx India analyzes the advertising trends of Airlines sector in Print during 2009.

Volume Growth of ‘Airlines’ sector in Print

  

Share of International and Domestic Airlines in Print

  
Click here to enlarge:
  • During 2009, ‘Airlines’ sector has seen de growth of 15% in its Print ad volumes compared to same period in 2008.
  • ‘International’ and ‘Domestic’ Airlines advertising was in the ratio of 82:18 in overall Print advertising of ‘Airlines’ sector during 2009.

Volume Growth of International and Domestic Airlines in Print

Top Advertisers of International and Domestic Airlines in Print
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  • Compared to 2008, Print advertising of ‘International’ Airlines has seen growth of 10% and ‘Domestic’ Airlines recorded a de growth of 59% during 2009.
  • ‘Emirates Airlines’ had the highest share i.e. 28% of overall TV advertising of ‘International’ Airlines followed by ‘Air India’ and Lufthansa’ with 24% and 6% share respectively during 2009.
  • ‘Spicejet Ltd’ with 37% share led advertising of ‘Domestic’ Airlines in Print followed by ‘Indigo’ Airlines and ‘Jet Airways (I) Pvt Ltd’ with 17% and 15% share respectively during 2009.

Share of Airlines sector on Newspapers and Magazines

Advertising of Airlines sector on
Metro/Non Metro/Mini Metro Newspapers
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  • ‘Airlines’ sector advertising on Newspapers and Magazines was in the ratio of 88:12 during 2009.
  • ‘News/Current Affairs’ magazines accounted for 41% share of overall ‘Airlines’ sector advertising in magazines followed by ‘Business/Finance/Economy’ and ‘Fashion & Lifestyle’ genres with 24% and 7% share respectively during 2009.
  • ‘Metro’ Newspapers with 63% share led ‘Airlines’ sector advertising in Newspapers followed by ‘Non Metro’ and ‘Mini Metro’ Newspapers with 21% and 17% share respectively during 2009.

Contribution of Sales Promotional Ad campaigns for
Airlines sector in Print
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  • ‘Tariff Offers’ contributed for 72% of total number of Sales Promotional ad campaigns used for advertising of ‘Airlines’ in Print followed by ‘Contest Promotion’ and ‘Discount Promotion’ with 11% and 8% share respectively.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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