Refer to a Friend
 

Monday, 2nd August, 2010
Highlights:

  • 87% growth in TV ad volumes of ‘Air Conditioners’ during Jan-May ’10 compared to Jan-May ’09.
  • ‘Mirc Electronics’ topped the advertisers list of ‘Air Conditioners’ on TV during Jan-May ’10.
  • High advertising share of ‘Onida 5 Speed I-cool’, the top new brand of ‘Air Conditioners’ on TV during Jan-May ’10.
  • More than 65% of ‘Air Conditioners’ advertising on National Channels during Jan-May ’10.
This week, AdEx India analyzes the advertising trends of Air conditioners on TV during Jan-May ‘10.
 

Volume growth of Air Conditioners on TV

Top advertisers of Air Conditioners on TV

  
  Click here to enlarge:
  • 87% rise in TV advertising of ‘Air Conditioners’ during Jan-May ’10 compared to Jan-May’09.
  • ‘Mirc Electronics’ the top advertiser had 22% share of ‘Air Conditioners’ TV ad pie followed by ‘LG Electronics India Ltd’ and ‘Matsushita Electric Industrial Co Ltd’ with 16% and 15% share respectively during Jan-May ’10.

New brands of Air Conditioners advertised on TV

Share of Air Conditioners in National vs. Regional channels

Click here to enlarge   Click here to enlarge
  • ‘Onida 5 Speed I-cool’, ‘Panasonic Econ Inverter Ac’ and ‘Fedders Lloyd Auto Slide Ac’ were the top 3 new brands of ‘Air Conditioners’ advertised on TV during Jan-May ‘10.
  
  • Advertising of ‘Air Conditioners’ on National and Regional channels was in the ratio of 67:33 during Jan-May ‘10.
  • ‘Tamil Nadu’, ‘Andhra Pradesh’ and West Bengal’ were the top 3 states to contribute max. in overall advertising share of ‘Air Conditioners’ on Regional channels during Jan-May ’10.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
Unsubscribe Me