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Wednesday, 4th August, 2010
Highlights:

  • Print ad volumes of ‘Air Conditioners’ increased by 13% during Jan-May ’10 over Jan-May ’09.
  • ‘LG Electronics India Ltd’ was the top advertiser of ‘Air Conditioners’ in Print during Jan-May ’10.
  • ‘Panasonic Econ Inverter Ac’ was among the top new ‘Air Conditioner’ brands advertised in Print during Jan-May ’10.
  • 46% of ‘Air Conditioners’ advertising in Non Metro Newspapers during Jan-May ’10.
This week, AdEx India analyzes the advertising trends of Air conditioners on Print during Jan-May ‘10.
 

Volume growth of Air Conditioners in Print

Top advertisers of Air Conditioners in Print

  
  Click here to enlarge:
  • ‘Air Conditioners’ has seen growth of 13% in its Print ad volumes during Jan-May ’10 compared to Jan-May’09.
  • During Jan-May ’10, ‘LG Electronics India Ltd’, ‘Matsushita Electric Industrial Co Ltd’ and ‘Hitachi Home & Life Solutions’ the top 3 advertisers together contributed for 57% of overall advertising share of ‘Air Conditioners’ in Print.
 

Share of Air Conditioners in Metro/Non Metro
/Mini Metro Newspapers

New brands of Air Conditioners in Print

Share of Air Conditioners in Metro/Non Metro
/Mini Metro Newspapers

Click here to enlarge   Click here to enlarge
  • ‘Panasonic Econ Inverter Ac’, ‘Onida 5 Speed I-cool’ and ‘Panasonic Econ Virusfighter’ were the top 3 new brands of ‘Air Conditioners’ advertised in Print during Jan-May ‘10
  
  • During Jan-May ’10, 46% of ‘Air Conditioners’ advertising in Non Metro Newspapers followed by Metro and Mini Metro Newspapers with 28% and 18% share respectively.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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