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Thursday,13th August, 2009
Highlights :

  • Air Conditioners advertising declined by 22% during Jan-May ’09 compared Jan-May ’08.
  • ‘Voltas Limited’ was the top advertisers of Air Conditioners on TV during Jan-May ’09.
  • ‘Voltas Air Conditioners’ was the most advertised brand of Air Conditioners on TV during Jan-May ’09.
  • High share of Air Conditioners advertising on National channels during Jan-Apr’09.

This week, AdEx India analyzes of Snapshot of Air Conditioners advertising on TV during Jan-May ‘09

Volume Growth of Air Conditioners on TV in Jan-May ‘09

 

Top 5 Advertisers of Air Conditioner on TV during Jan-May ‘09

Click here to enlarge: Snapshot of Travel & Tourism sector in Print during Jan-May*‘09 Click here to enlarge: Snapshot of Travel & Tourism sector in Print during Jan-May*‘09
 
  • TV advertising of Air Conditioners decreased by 22% during Jan-May ‘09 compared to Jan-May '08.
  • ‘Voltas Limited’, ‘Hitachi Home & Life Solutions’ and ‘Hitachi Home & Life Solutions’ were top 3 advertisers of Air Conditioners on TV during Jan-May ‘09.

Top 5 Brands of Air Conditioner on TV during Jan-May ‘09

Share of Air Conditioners on National and Regional channels during Jan-May’09

 
Click here to enlarge: Snapshot of Travel & Tourism sector in Print during Jan-May*‘09 Click here to enlarge: Snapshot of Travel & Tourism sector in Print during Jan-May*‘09
  • ‘Voltas Air Conditioners’, ‘Hitachi Ace Follow Me’ and ‘Panasonic Dustbuster’ were the top 3 brands of Air Conditioners advertised on TV during Jan-May ’09.
  • Top 5 brands contributed for 76% share of overall Air Conditioners advertising on TV during Jan-May ’09.
  • 69% of Air Conditioners advertising share was on National Channels and rest was on Regional channels i.e. 31% share.
  • Among the Regional channels, ‘Tamil Nadu’ was the top contributor in advertising of Air Conditioners i.e. 22% followed by ‘Kerala’ and ‘Andhra Pradesh each with 17% share respectively.

 
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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