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Thursday, 13th August, 2009
Highlights :

  • Print ad volumes of Air Conditioners decreased by 9% during Jan-May ’09 compared to same period in Jan-May ’08.
  • ‘LG Electronics India Ltd’ leads in advertising of Air Conditioners in Print during Jan-May ’09.
  • ‘Hitachi Ace Follow Me’ tops the list of new brands of Air Conditioners advertised in Print during Jan-May ’09.
  • High share of Air Conditioners advertising in Non Metro Newspapers during Jan-May ’09.
This week, AdEx India analyzes the Overview Snapshot of Air Conditioners advertising in Print during Jan-May ‘09

Volume Growth of Air Conditioners in Print during Jan-May ‘09

 

Top Advertisers of Air Conditioner in Print during Jan-May ‘09

Click here to enlarge:Snapshot of Air Conditioners advertising in Print during Jan-May ‘09 Click here to enlarge:Snapshot of Air Conditioners advertising in Print during Jan-May ‘09
 
  • During Jan-May ‘09, advertising of Air Conditioners has seen a de growth of 9% in Print, compared to Jan-May ’08.
  • ‘LG Electronics India Ltd’, ‘Voltas Limited’ and ‘Hitachi Home & Life Solutions’ the top 3 advertisers of Air Conditioners in Print contributed for 44% share during Jan-May ‘09.

Advertising of Air Conditioners in Newspapers and Magazines was in the ratio of 99:1.

Top New Brands of Air Conditioner in Print during Jan-May ‘09

Share of Air Conditioners in Metro/Non Metro/Mini Metro Newspapers

 
Click here to enlarge:Snapshot of Air Conditioners advertising in Print during Jan-May ‘09 Click here to enlarge:Snapshot of Air Conditioners advertising in Print during Jan-May ‘09
  • ‘Hitachi Ace Follow Me’, ‘Panasonic Econ Series’ and ‘Samsung Bio Sleeplus’ were the Top 3 new Air Conditioner brands advertised in Print during Jan-May ‘09.
  • 56% share of Air Conditioners advertising was in Non Metro Newspapers followed by Metro and Mini Metro Newspapers with 32% and 12% share respectively during Jan-May ’09.
   

Usage of Sales Promotion for advertising of Air Conditioners in Print

 

 
Click here to enlarge:Overview of Beverages sector on print during Jan-May ‘09 Click here to enlarge:Snapshot of Air Conditioners advertising in Print during Jan-May ‘09
  • ‘Multiple Promotion’, ‘Exchange Promotion’ and ‘Discount Promotion’ were the top Sales Promotion ad campaigns used for advertising of Air Conditioners in Print during Jan-May ‘09.
    
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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