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Friday, 27th June, 2008
- Air Conditioner advertising saw a growth of 49% on TV during Jan-Apr '08 compared to Jan-Apr '07.
- ‘Godrej & Boyce Mfg Company Ltd' was number one advertiser of Air Conditioners on TV during Jan-Apr '08.
- ‘Godrej Eon Air Conditioners' topped the chart of top brands of Air Conditioners on TV during Jan-Apr '08.
- Regional Channels had 25% share of overall Air Conditioners advertising share on TV during Jan-Apr '08.
- 45% rise in average number of Air Conditioner ads advertised per day on TV during Jan-Apr’08 compared to Jan-Apr ‘07.
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This week, AdEx India analyzes Air Conditioners Category Advertising on TV during Jan-Apr 2008. |
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Volume Growth of Air Conditioners on TV in Jan-Apr '08
Top 5 Advertisers of Air Conditioner on TV
- 49% growth in TV advertising of Air Conditioners during Jan-Apr '08 compared to Jan-Apr '07.
- Top 5 advertisers of Air Conditioner contributed for 59% share of overall Air Conditioner ad pie on TV during Jan-Apr '08.
- ‘Godrej & Boyce Mfg Company Ltd', 'Voltas Limited' and 'Samsung India Electronics Ltd' were the top 3 Air Conditioner advertisers on TV during Jan-Apr '08.
Top 5 Brands of Air Conditioner on TV
Share of Air Conditioner advertising on TV (Regional vs. National) in Jan-Apr’08
- During Jan-Apr' 08, 'Godrej Eon Air Conditioners' leads with 16% share of overall Air Conditioner advertising on TV followed by 'Voltas Vertis Gold' and 'Samsung Bio Sleep' with 14% and 13% share respectively.
- Share of Top 5 Air Conditioner brands aggregates to 59% of Air Conditioners ad pie on TV during Jan-Apr '08.
- During Jan-Apr '08 advertising of Air Conditioners on National and Regional channels was in the ratio of 75:25.
- ‘Tamil Nadu ' and 'Andhra Pradesh' leads in advertising of Air Conditioners on Regional Channels during Jan-Apr '08.
- During Jan-Apr '08, the Top 5 states were from the South zone which contributed for 83% share of overall Air Conditioner advertising on Regional Channels.
Growth in Avg. Ads/Day of Air Conditioners on TV during Jan-Apr ‘08
Volume Growth of Air Conditioners on TV during 2007
Overview of Air Conditioners category advertising on TV during 2007
- Compared to Jan-Apr '07, average number of ads of Air Conditioners on TV rose by 45% during Jan-Apr '08.
- 9% drop in advertising of Air Conditioners on TV during 2007 compared to 2006.
- High share of Air Conditioners advertising during the 1st half of 2007 and 2006.
New Air Conditioner brands advertised on TV during 2007
- ‘Godrej Eon Air Conditioners', 'Hitachi Vi Series AC' and 'Fedders Lloyd AC' were the top 3 new Air Conditioner brands advertised on TV during 2007.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee,
Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com