Monday, 30th June, 2008

Highlights :

11% growth in advertising of Air Conditioners in Print during Jan-Apr '08 compared to Jan-Apr '07.
‘LG Electronics India Ltd' was number one advertiser of Air Conditioners in Print during Jan - Apr '08.
‘LG Air Conditioners' topped the list of Air Conditioner brands advertised in Print during Jan - Apr '08.
Maximum usage of 'Finance Scheme' and 'Multiple Promotion' for advertising of Air Conditioners in Print during Jan - Apr '08.

	This week, AdEx India analyzes the Air Conditioner advertising in Print during Jan-Apr 08.

Volume Growth of Air Conditioners in Print during Jan-Apr '08

Share of Air Conditioner advertising in Print (Non Retail vs. Retail)

Advertising of Air Conditioners in Print saw a growth of 11% during Jan - Apr '08 compared to Jan - Apr '07.

During Jan-Apr '08, Non Retail and Retail advertising of Air Conditioners in Print was in the ratio of 95:5.

Key players of Air Conditioners in Print during Jan-Apr '08

Top Air Conditioner Brands advertised in Print during Jan-Apr '08

During Jan - Apr '08, the Top 5 advertisers accounted for 70% share of overall advertising of Air Conditioners in Print.
‘LG Electronics India Ltd' leads with 21% share of Air Conditioners ad pie in Print followed by 'Voltas Limited' and 'Mirc Electronics' with 15% and 14% share respectively during Jan - Apr '08.

‘LG Air Conditioners', 'Voltas Air Conditioners' and 'Samsung Bio Sleep' were the Top 3 Air Conditioner brands advertised in Print during Jan-Apr '08.

Advertising of Air Conditioners in Newspapers (Metro, Non Metro and Mini Metro)

Usage of Sales Promotional ad campaign for Air Conditioners in Print

Advertising of Air Conditioners in Newspapers and Magazines was in the ratio of 99:1.

Brand Promotion: 68%, Sales Promotion: 32% and Others: 0.2%

Click here to enlarge : Usage of Sales Promotional ad campaign for Air Conditioners in Print

During Jan - Apr '08, Non Metro Newspapers had a high share of 63% followed by the Metro and Mini Metro Newspapers with 25% and 12% share respectively.

During Jan - Apr '08, Sales Promotional ad campaign used for the advertising of Air Conditioners recorded a growth of 1.7 times compared to Jan - Apr '07.
‘Finance Schemes' and 'Multiple Promotion' together accounted for 81% share of total number of Sales Promotional ad campaigns of Air Conditioners used in Print during Jan- Apr '08.

Volume Growth of Air Conditioners in Print during 2007 over 2006

New Air Conditioner brands advertised in Print during 2007

Snapshot of Air Conditioner advertising in Print during 2007.

Click here to enlarge : Volume Growth of Air Conditioners in Print during 2007 over 2006

Click here to enlarge : New Air Conditioner brands advertised in Print during 2007

During 2007, Print advertising of Air Conditioners saw a drop of 1% compared to 2006.
High share of Air Conditioner advertising during the 2nd Quarter of 2007 and 2006.

‘Godrej Eon Air Conditioners’, 'Panasonic Envio P2' and 'LG Intelloeye' were the Top 3 new brands advertised in Print during Jan - Apr '08.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com