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Measuring Up: Using RAM To Plan Your Advertising On Radio |
| Given the choice of FM station in each of the Metro markets available on Radio as a medium, can a research like RAM help in building effectiveness of the Ad campaign by bringing insights into the audience behaviour? |
To download the PDF click here
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| IPL TV Ratings |
| Flash TV Ratings for IPL Matches, 2009 |
| Download xls |
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For the TAM Sports Book promotional offer on TAM WEBSITE. More...
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TAM Media Launches TAM Sports |
| TAM Media Research, in yet another demonstration of PROACTIVE VALUE ADD, launches TAM Sports-the only one stop, integreted data and insight service on Sports for our Industry. |
| Download PPT |
| LV Krishnan, CEO, TAM Media Research -TAM Sports will cater to answering all sponsorship, advertising, brand placements and public relation(PR) related queries that stakeholders-Advertiser, Broadcaster and Sports Association-may have on Sports and Marketing. |
| Download PPT |
Pradeep Hejmadi,Senior VP, TAM Media Research -Beyond cricket, TAM Sports data and insights will cover many domestic and international sporting propertise like Football, Hockey, F1, Rugby, Basketball, Boxing, Wrestling and even Special Events like Commonwealth Games, Olympics etc. |
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| TAM New Market Update 2009 |
TAM goes WIDER and DEEPER, we have introduced three new markets under TAM’s Viewership Panel, viz. Maharashtra LC1
(less than class 1), Bihar 1Mn+ and Assam 0.5 Mn+. TAM’s new markets will give you a more comprehensive All India view of the TV consumption.
To understand the viewership behavior in the newly introduced markets,
please click here…
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| Download PPT |
| TAM Update 2009
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Following through on TAMs’ commitment to continuous enhancement, we take great pride in sharing some (of the many to follow) major enhancements the TAM Viewership Panel will be undergoing in 2009.
For more details clickhere |
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| Download Presentation |
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Life in Digital Era...
-L.V.Krishnan, CEO, TAM Media Research |
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Analog and Digital Worlds
-Pradeep Hejmadi, Sr. VP, TAM Media Research |
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The Future is Digital
-Sharan Sharma,VP - Measurement Science, TAM Media Research |
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| India Peoplemeter Update - Focus on Digital August 2008 |
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| Watch the Blink 2008 video |
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| Watch the Blink Presentation |
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For more information write to
CEO,TAM Media Research |
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Radio Audience Measurement (RAM), the radio listenership service of TAM Media Research rolls out its services in the city of Kolkata. RAM had earlier provided insights for Delhi, Mumbai and Bengaluru markets, after completing one year of industry service, it now extends its listenership services to Kolkata and will soon launch in Chennai and Hyderabad as well.
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| view newsletters....: |
Radio Adex Q1-2007
Radio Insights- NMR, June 07 |
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What is the difference in TV Viewing patterns between Digital TV Homes and Analog Homes? TAM Media Research takes a look at the TV viewing trends between the Digital and Analog TV Homes from its specially designed TAM Elite Panel.This study was presented at the Nielsen Annual Client Conference held in Mumbai on May 22, 2008. |
| Download PPT |
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Here are the results from the First TAM CAS-adoption study.
The key find seems to be that of the total potential 1.6 million C&S homes within Zone 1 area . (A) 0.28 million homes have already subscribed and have a box.
(B) Another 0.2 million have placed a |
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order & are awaiting the STB to arrive. (C) Bombay has the highest level of adoption (accounting for more than 50% of the STB sold across the 3 metros) .
TAM plans to continue with this periodic study to see the rate of progress CAS is having in the market place.
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