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Download Presentation  |
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Life in Digital Era...
-L.V.Krishnan, CEO, TAM Media Research |
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Analog and Digital Worlds
-Pradeep Hejmadi, Sr. VP, TAM Media Research |
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The Future is Digital
-Sharan Sharma,VP - Measurement Science, TAM Media Research |
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| India Peoplemeter Update - Focus on Digital August 2008 |
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| Watch the Blink 2008 video |
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| for more.... |
For more information write to
CEO,TAM Media Research |
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Radio Audience Measurement (RAM), the radio listenership service of TAM Media Research rolls out its services in the city of Kolkata. RAM had earlier provided insights for Delhi, Mumbai and Bengaluru markets, after completing one year of industry service, it now extends its listenership services to Kolkata and will soon launch in Chennai and Hyderabad as well.
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| view newsletters....: |
Radio Adex Q1-2007
Radio Insights- NMR, June 07 |
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What is the difference in TV Viewing patterns between Digital TV Homes and Analog Homes? TAM Media Research takes a look at the TV viewing trends between the Digital and Analog TV Homes from its specially designed TAM Elite Panel.This study was presented at the Nielsen Annual Client Conference held in Mumbai on May 22, 2008. |
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Here are the results from the First TAM CAS-adoption study.
The key find seems to be that of the total potential 1.6 million C&S homes within Zone 1 area . (A) 0.28 million homes have already subscribed and have a box.
(B) Another 0.2 million have placed a |
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order & are awaiting the STB to arrive. (C) Bombay has the highest level of adoption (accounting for more than 50% of the STB sold across the 3 metros) .
TAM plans to continue with this periodic study to see the rate of progress CAS is having in the market place.
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